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The Growth Zone

Mar 30, 2022

You are trying to attract investors for your business activities. Complex projects often need funds that go beyond your current financial means.

In order to be able to take advantage of these market windows, you need to convince an investor that you are going to help them grow their wealth. The world of investment has drastically changed.

We often see marketing in the investment sector to be quite emotional and numbers driven. Let us look at how we should adapt our marketing narrative to tap on investors who are looking for sustainable investment opportunities.

Of course, it is a very different marketing context if we compare marketing of toys and of investment projects. Investor relationship is sort of a subset of investment marketing. Overall, we need to be more sensitive about the factors that attract ESG aware investors.

For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).

Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon