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The Growth Zone

Feb 25, 2023

Topic of this podcast: The new model for transforming customer acquisition with the intersection between paid search [Value-based bidding & automation], data science, and performance creative at scale.

Who is today's guest?

Paris Childress is an Ex-Googler, the CEO & Founder of Hop-Online, and the host of the Paris...

Feb 22, 2023

Why should we bother doing SEO for our websites? Google is changing a lot but before we even consider running ads or changing our website structure, we need to look at how we can use Search Engine Optimization to improve our foundation in our marketing and sales engines.

If our website confuses visitiors or does not...

Feb 17, 2023

What gets people to learn new skills? In school we were told what to learn. Lets face it: much of it was never of any help to our future lives.
Who needs to know how many keys are on a piano keyboard? Why do i need to know this? Kids are learning this stuff although they don't have a piano and are not learning to...

Feb 15, 2023

How will AI change the way leaders attack and hold talents?

Brands and niche companies have similar problems in regards to keeping good staff and attracting new talent to their business. Small businesses have a limiting belief that because they are not as well known as Coca Cola or BMW that they are unable to hire great...

Feb 11, 2023

Businesses are not ready for the disruption AI will cause. Retail is already suffering from the effects of online stores like amazon and the multitude of flexible shopify shops. Cyber threats are also being advanced by the use of AI and very competitive attack strategies.

Furthermore, industries are being disrupted by...