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The Growth Zone

Mar 30, 2022

You are trying to attract investors for your business activities. Complex projects often need funds that go beyond your current financial means.

In order to be able to take advantage of these market windows, you need to convince an investor that you are going to help them grow their wealth. The world of investment...

Mar 23, 2022

This may sound a little farfetched for you: Diversity helps scale marketing effectiveness

Our society has changed due to migration and cultural mergers. People have adopted different kinds of food, habits and interests. This leads to buyers being open to a very different kind of products.

Hence, your marketing narrative...

Mar 16, 2022

If you think your buyers are stupid then you are disrespectful of your audience. It does not matter if you are trying to push a product or a political statement. There will be doubt in listeners ears as the subconscious can spot dishonest intentions.

We seldom hear of greenwashing in today’s media. It is not really...

Mar 9, 2022

The world has changed due to the pandemic and other terrible events. Nevertheless, people are demanding a different kind of political and business leadership.

They expect leaders and organisations to act in a responsible way. Wasting our natural resources with only create more pain and drama for society. Society has...

Mar 2, 2022

How will ESG affect Marketing campaigns? Understand what ESG actually is and how it will change the way you have been doing marketing. It starts with product design, over offline and online marketing vehicles to sustainable product life time.

A sustainable business model needs more than just a label. ESG is more than...