May 14, 2020
How we can utilize Switzerland's powerful brand to generate more sales abroad
Using national brands to grow your own market share abroad is a smart way to make use of branding by association. Many people associate particular brands, images and values with Switzerland.
just think about all those names that come to your mind within 60 seconds: Nestle, Nespresso, Nescafe, Hublot, Swiss Army Knife, Toblerone
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