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The Growth Zone

Jul 1, 2020

Fasttrack: What makes branded products more attractive than fakes?

#branding #fake #fakecopies #brandvalue #marketing #positioning #sales #retail #strategies

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May 14, 2020

How we can utilize Switzerland's powerful brand to generate more sales abroad

  • What is the outside perception of swiss brands
  • How can you align your business to benefit from larger national brands
  • Get your market entry by using these strategies based on a business case

Using national brands to grow your own market...

May 13, 2020

Do we always need to buy everything in China?

1) Making use of a regional sourcing marketing strategy to revive local production of products

2) Advantages and disadvantages of sourcing or producing in different regions

3) How to make your clients aware that it is better for them to source locally


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May 1, 2020

In this episode of the Growth Zone Show we will be looking at Effectiveness of Video Advertising:

1) What can go wrong based on an example of a tractor advert

2) How does Volvo get in front of their clients using video ads on social media

3) Understand how you must get your ads to target those who are most likely...

Apr 24, 2020

We will be talking about:

  • Why is product packaging so important?
  • How do brands like Kerrygold anchor images in our minds?
  • Look at what Ireland has to offer for tourists.
  • What do we learn from the greater brand of Irish culture that makes Irish brands so unique?


So why is product packaging so important for companies...